Monday, July 23, 2007

The Duality Of Internet Network Marketing

(This is an extract from our newsletter - if you would
like to find out more check out the resource box)

It's a beautiful morning here in Washington DC. I woke
up and went out side and just sat there for a few
minutes to listen. There's a light breeze and just
hearing the rustling of the leaves as gentle wind blows
on them is a powerfully calming feeling.

As I sat there I thought about the Internet and how we
use it. As I watched the leaves blow from one direction
to the next an extremely important principle popped
into my mind. Something I've never thought about
directly, but just as that gentle wind blew the leaves
from direction so does this affect your business, maybe
without you even knowing about it.

This may be one of the most important emails that I
ever send to you. If you can understand what I am about
to say you'll understand the true fabric of both the
Internet and using the Internet to grow your network
marketing business.

Understand this . . .

Just as there are two sides to everything, a ying and
yang to say, so are there two sides to your internet
business and many make the mistake by not taking note
of this.

There are several things that you can do to generate
targeted traffic to your site and for each and every
single one of them there are about 50 guys with
products telling you and me how to do them the best.
That's fine and it's actually a good sign because it
means there truly is more than one way to skin a cat
with any given traffic generation technique, but unless
you realize what you're doing you can put a great deal
of undue stress on yourself.

I don't mean know what you're doing in terms of being
an expert in any of this stuff, I mean a goal, a vision
of what your business is going to look like one year
from now, and then 5 and 10 years from now.

Without this you can easily put yourself in a position
where you're doing far too much for little to no
appreciable result and a mind full of mixed emotions
and fear.

Quite a few of the people that email me fall into this
trap. (It's not their fault, it just happens to us a
people if we're not aware of what's going on in our
mind and let our emotions lead us.)

Their emails go something like this . . .

"John I've been doing xyz and I've generated some
traffic, but no one is buying anything I'm scared,
frustrated, and I think I'm going to quite."

What you think is what generally happens so when I read
these words I can literally see the little spark that
started their business start to flutter out.

Further . . .

Even putting things like this into writing is the wrong
idea because it creates and transmits the wrong mental
vibe for success, and mostly likely will send you on a
downward spiral towards a negative outlook on your
business. And if you're not positive about your
business you're on the way out.

It's reactionary in nature. Entrepreneurs don't react
they create.

And all this happens because most don't really know
what they are doing. They have a vague idea that they
want more money right now and they've found a business
with an opportunity to fulfill that, but they don't
think past it.

This happened to me when I began and it left me open to
self victimization. Anything that promised me money now
I bought

and subsequently failed.

Understand this about the internet . . .

There are things that you can do that are quick fixes
and others that will build a foundation so that your
business continues to grow for years to come.

I chose to do the later, after trying the other way.

The strategies and the mental focus differ
significantly.

If you think I need to set up a PPC campaign so that I
can get people into my business today because I need
money right now then you'll most likely do the
following.

You'll find the quickest and easiest way to put up a
vaguely targeted Google Adwords campaign and just throw
it out there to see what sticks.

Most of the stuff won't. And you'll say I generated
some traffic but nothing is happening.

On the other hand, if you think with a long term
perspective in mind on your business when you approach
your marketing, even with that same exact PPC campaign
you'll do things totally differently.

You'll say I want this campaign to still produce
targeted traffic a year from now and I don't want to
have to keep updating it all the time so let me make
sure when I do my research I do it thoroughly so I
won't have to do it again.

It will take longer to do, but the results are much
much better both in the short and long term.

Do you see what I'm saying here?

It's where you focus you mind in your marketing that
will dictate your results.

Think first of what you want and then create your
internet advertising campaign around that, and what you
want has to be more specific than just some targeted
traffic and some leads and some people in my business
so that I make money now.

Have a real defined end in mind before the game begins.

And don't think this faulty mindset is something that
only happens to us as marketers. It happens to owners
of network marketing companies that go out of business
in just a few short years and those guys launching
product after product just to see what we will buy.

These people also have a frantic "now now now" frame of
mind.

Think about the type of people and companies you are
dealing with just as much as yourself when doing your
marketing.

Stay as far away from those with vaguely defined goals
and visions of what they want no matter if they are
your upline leader, company owner, or the guy you're
thinking about buying an eBook from.

Why?

Well remember how I said I was listening and watching
the leaves blow in the wind?

If you or you follow the advice of a person who only
thinks about right now well then you become just like
those leaves. You leave yourself open to whatever
weather blows you're way.

If you plan and set out only to do those things that
fit your plan you root yourself deep into the ground
like a sturdy oak tree that ain't moving.



Internet Network Marketing is about creating long term
stable wealth online, not vague ideas on how to get
rich quick only to be left broke. If you'd like to
learn the real secrets to creating a long term stable
online business that will allow you retire on here's
where to learn it live and in person:
==> http://www.opportunity-waits.com

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