Direct Internet Network Marketing

Today's message is on a topic I rarely see discussed
online, that being how to apply direct marketing
principles to your network marketing business.

To be fair, network marketing itself, does in fact
follow a direct marketing model, but not in the most
efficient way.

It's understandable why, in many highly successful
direct marketing businesses the phone is a key
component to creating results, but you don't see the
owner of the organization on the phone themselves,
rather they hire a phone room to do the dirty work.

When done properly it can be highly effective, but when
done improperly it can alienate your customers and give
them a bad impression of you and your business.

Just yesterday, which was Sunday, I was riding along in
the car with a friend when my phone rang. It turned out
to be a telemarketer who had pulled my name from the
list of customers of someone I had purchased an
information product from trying to solicit a seminar
sale.

I was wholly closed to this because it was Sunday and I
have better things to do than be sold a ticket to a
seminar that I had no interest in.

The phone is a very sensitive media and this should be
understood. Now, instead of looking favourably upon the
person I had purchased from I will forever hold a
negative vision of them because of this call.

So that's how telemarketing can be done wrong.

In network marketing you're taught to do 3 way calls,
which can be effective, but understand when you're
taught to do this without first being taught how to
generate your leads first you're basically being
reduced to a telemarketer.

Understand that the phone if you so choose to use it in
your business is only one piece of the puzzle and all
pieces must be present for optimum success.

It starts with lead generations. Where are you going to
find your prospective recruits? Online there are
several different ways to do this.

Next comes qualifying them. How are you going to get
them to raise their hand and show you that they are
interested in what you have? Are you going to use a
lead capture page or something else to have your leads
qualify themselves?

Next comes communication with your leads. How are you
going to constantly communicate with your leads so that
a trusting relationship is built? Are you going to use
email, teleseminars, personal phone follow up, or are
you going to do them all.

Finally we come to the offer. What are you going to
offer your prospects that they want and how are you
going to have them take action to get it? Will it be a
sales page that you use, direct mail?

In all this you have to understand that all parts of
the system must be congruent with each other. You can't
get traffic from people interested in health and sell
them personal development. It won't work optimally.

Further you can't have your leads opt into a lead
capture page for one thing and then in your email
follow up talk about something completely different.

It's all got to fit together.

And you've got to offer your prospects what they want.
So you have to know what they want. You can't guess at
this, because you don't know until you ask them.

It's like the game show "Family Feud" you don't get
points for giving the BEST answer you win by giving the
answer that most people polled said.

It's not about you, it's about them.

All these things must be in harmony for you to leverage
a direct marketing approach to network marketing most
effectively, it's not just getting some leads from a
leads company and calling them.

If you just do this you'll miss out on truly leveraging
what direct marketing should be for your network
marketing business, especially when we talk about the
Internet.



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