and fastest methods of getting a presence online. Even
if you are a complete online newbie with some simple
word processor skills you will be able to set this up.
Once set up you can now commence blogging for leads.
If you are doing any kind of promotion online then
you will no doubt require leads. Blogging for leads is
a very inexpensive way to generate leads but it will
require some time to make it effective.
So what are the characteristics of a good blogging
for leads campaign? There are three key components.
- You must have fresh and interesting content. When
 blogging for leads you need to put yourself in your
 prospects shoes. What are there interests? What would
 they enjoy reading? What problems do they have? Your
 job is to identify these and put fun fresh content
 into your blog so your prospects can find you.
- The second and equally important aspect in your
 blogging for leads campaign is linking. You need to
 create a spider web of links to other similar blogs
 and social networks that will make your blog become a
 centre of expertise.
- You need to be able to capture the prospects
 contact details so you can follow up with them. It is
 one thing to attract people to your blog but you must
 have a system to follow up with them. Think about how
 many times you have looked at a blog and webpage that
 you liked but got distracted. If you hadn't bookmarked
 it there and then it's gone. Make sure you provide a
 free gift or service in return for providing you their
 contact details.
Blogging for leads has to be a campaign and not a one
off exercise. You need to add fresh content at least
every two days and make sure your links and feeds are
always being added to. If your subject matter is
quite broad you should set a group of niche blogs that
focus on a smaller part each. Then simply link them
all together and you will start to create a portal of
hot relevant information that both your prospects and
search engines are screaming out for.
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