Sunday, January 21, 2007

Network Marketing Success – Learn To Love The Phone…

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I had a call from one of my team this morning and it took
me right back to my fledgling days of Network Marketing. It
was from Joanne and she was in a bit of a state.

"John, I have tried everything but I just cant phone these
people, is there another way? Could you phone them for me?"

I had to smile as I recognised that state of panic and
fear. I calmed her down and asked what is was she feared
the most. Now I must point out that Joanne has got off to a
great start in the business and has all her lead generation
and follow up in place. In fact she has pretty much got all
the online parts of her business sewn up but we have found
a weak point that needs to be addressed.

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So I asked her out straight.

"Joanne what is it your fearful of?"

"John, don't you know! I don't want REJECTION"

Once again I was taken back to my first period in this
industry and this was a time when the Internet wasn't an
option for lead generation. Back then it was advertise
offline, work your circle of influence (and then work it
again) and follow cold calling scripts when phoning your
leads.

When I first started my enthusiasm took me through and I
called with great gusto. I got my posture right and I
called and called. Each time I got an answer I would rush
through my script making sure I didn't miss anything,
bringing them closer and closer to the sale. I got to the
end (when I was lucky) and then was presented with a big
fat NO.

After a while the thought of picking up the phone sounded
harder than picking up a block of concrete. Every bad
association I had with my cold calling was associated with
that phone and I grew to hate it. So I knew exactly how
Joanne was feeling.

You have to love the phone in this business but sometimes
you can adjust your process to make that love affair
stacked more in your favour. I just needed to remind Joanne
about this.

"Joanne, what is the purpose of the call you are so
concerned with?" I asked knowing full well what the answer
was.

"John, this person has just signed up under me and I need
to call them to introduce them to my team and explain how
to navigate around the back office. I really don't like
this part of the process so cant you do it for me". You see
we have now set up the entire process so the first call
that needs to be made is when someone calls you or joins
the business.

"Joanne, remember when you joined the business and I gave
you a call, how did you feel?"

Well of course she felt great and was really happy an
actual human being had made the effort to call her. After
all everything up to this part had been entirely online so
the human interaction was the part that made her realise
this was a business she wanted to stay involved with.

Needless to say we got through this 'most difficult call'
and Joanne has started to disassociate her fear of the
phone. Regardless of how you set your process up you need
to love the phone, as it is the difference between a
mediocre network marketing business and 7-figure income a
year type of business.

John O'Driscoll
Master Of The Shortcut

P.S Want to know the ONE business, The ONE little known
product that has NOT only exploded my Income Online, but has allowed
me to help many others do the same? Click here now to find
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