Massive Duplication

(This is an extract from our newsletter - if you would
like to find out more check out the resource box)

Last night I was doing a training call and got asked a
typical question, although it does not directly address
the question of duplication the answer does in a big
way.

Here's the question . . .

"Do I need to create my own system, my own lead capture
page, my own website to be successful in my business?"

We were discussing targeted traffic generation in the
training call and this participant wanted to know if he
needed to create his own system to create success.

Extremely important point when it comes to massive
duplication in your business.

You must ALWAYS be weary of what you do above and
beyond what your particular business provides in the
way of a marketing system when thinking of how your
business will grow.

Duplication occurs when you do something successfully
and then transfer that knowledge and success down the
line.

If you are creating huge success in your own business
personally on the recruiting front but you've created
your own lead capture page and your own website etc.
you are to be congratulated for your success, but know
this . . .

The more steps and the more complicated your personally
success system is the LESS duplicable it will be.

Why?

The more you have to teach from a technical standpoint
the less likely that knowledge will be passed down the
line to levels two and three correctly.

Remember that game you played as a kid where you
whispered a sentence in the ear of the person standing
next to you, and they in turn passed that message to
the person next to them, all the way down the line to
the last kid?

When that last kid got the message it sounded nothing
like the original message you started out with.

Now if you had only said one word and passed it down
the line, it's much more probably that the last person
to here it would get it right at the end of the line
simply because it was a simpler message to transfer.

Think about duplication in your business like that.

You may be able to pull of some fancy stuff yourself
and you may be good at teaching that stuff to your
immediate recruits, but don't expect them to be able to
do the same.

The simpler the system the more duplicable it will be.

That's one reason most upline sponsors teach their
recruits to go buy leads and call them, it's easy to do
and easy to teach.

Doesn't mean it's highly effective for all, but on the
duplication front it is duplicable from an application
standpoint.

You want to keep as much of your company's base
marketing system intact as possible when creating your
success because you always have to remember that in
order for your organization to grow they MUST be able
to do what you just did.

The fewer steps involved in your personal recruiting
system the more powerful it is in the long run.

Never lose sight of this.



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